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Title: "So Rich, Mild, and Fresh": A Critical Look at TV Cigarette Commercials
Description: Tobacco was television's first big sponsor and a top sponsor for over two decades; this research examines how cigarette advertising influenced early TV, the medium and the shows, health claims made on the air by the tobacco industry, advertising to women, and TV cigarette ads that changed the culture.
Directory: Health/Addictions/Substance_Abuse/Tobacco/Industry/Promotion
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