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URL:     http://www.JRCandA.com/art_brandmarriage.html

Title:     Give your brand in marriage

Description:     For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.

Directory:     Society/Issues/Business/Advertising/Insider_Perspectives

 
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