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Title: Marketing Department
Description: Massey's Marketing Department is committed to quality teaching and research relating to the discipline of marketing. A wide range of courses and papers are available for those wishing to study the area at either a graduate or post-graduate level. Research is conducted in a number of areas including survey methodology, electronic commerce, social marketing, and consumer behaviour. The department also publishes an academic journal - the Marketing Bulletin.
Directory: Regional/Oceania/New_Zealand/Manawatu/Localities/Palmerston_North/Education/Massey_University/College_of_Business
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