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Title: Estimating Campaign Benefits and Modeling Lift (Overheads)
Description: In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
Directory: Computers/Software/Databases/Data_Mining
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