Directory > Business > Marketing and Advertising > Positioning > Articles Marketing study of CKOne Extensive article on how Calvin Klein created, marketed and positioned the unisex perfume, CKOne. http://www.janhoo.com/skole/university/ckone.html Reviews Rating: Not yet Rated
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Allaboutbranding.com Provides resources and opinions on branding. Includes brand development, management and communications. http://www.allaboutbranding.com/ Reviews Rating: Not yet Rated
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International Brand Architecture A collection of excellent articles on international branding and advertising. http://pages.stern.nyu.edu/~sdouglas/rpubs/ Reviews Rating: Not yet Rated
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Brand Positioning Defines the goals and qualities of successful brand positioning. http://www.brandoctors.com/f2.html Reviews Rating: Not yet Rated
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Colmar Brunton Research Explains the concepts of brand positioning analysis. http://www.cbr.com.au/products/bdevelop.htm Reviews Rating: Not yet Rated
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The Global Registry Competitive pressures for customer care and market positioning. http://www.theglobalregistry.com/IPD/2.cfm Reviews Rating: Not yet Rated
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Products, Positioning, and Market Segmentation An article by Thorson, Esther. Advertising Age: The Principles of Advertising at Word, 1989. http://www.uiowa.edu/~commstud/adclass/adage-positioning.html Reviews Rating: Not yet Rated
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Marketing Basics Briefly explains the concept of market positioning. http://www.tenonline.org/art/mm1/9305.html Reviews Rating: Not yet Rated
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Positioning a Tourism Destination An article on how to position a tourist destination in order to gain a competitive advantage. http://www.hotel-online.com/Neo/Trends/AsiaPacificJournal/PositionDestination.html Reviews Rating: Not yet Rated
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Managing Market Identity A general article on positioning a company in the marketplace. http://www.cssp.com/cp_0400/cp_fa.html Reviews Rating: Not yet Rated
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Introduction to branding A short introduction to branding for beginners. http://www.brand.com/intro.htm#tof Reviews Rating: Not yet Rated
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Branding and Franchising A coleciton of articles on franchising and brand positioning. http://www.bitmark.com/nancyscott/franchising.html Reviews Rating: Not yet Rated
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