Business Effective e-Relationship Marketing This paper investigates why companies that do not use the web as a primary market channel to invest in web site provision. http://www.unido.org/userfiles/TasnadiB/ISSUE_PAPER-Sackett.pdf ReviewsRating: Not yet Rated
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Relationship Marketing the Chinese Way This article extends the fact that developing and cultivating relationships is a common preoccupation and a form of social investment in China. http://www.findarticles.com/cf_0/m1038/1_43/59670273/p1/article.jhtml ReviewsRating: Not yet Rated
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McKinsey Quarterly: Emerging marketing This article explains why companies don’t need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous-relationship marketing effectively. http://www.mckinseyquarterly.com/ab_g.asp?ar=1164&L2=16 ReviewsRating: Not yet Rated
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