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Business Effective e-Relationship Marketing
This paper investigates why companies that do not use the web as a primary market channel to invest
in web site provision.

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Relationship Marketing the Chinese Way
This article extends the fact that developing and cultivating relationships is a common
preoccupation and a form of social investment in China.

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McKinsey Quarterly: Emerging marketing
This article explains why companies donít need state-of-the-art tools, huge volumes of customer
information, and armies of experts to use continuous-relationship marketing effectively.

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