| Directory > Computers > Internet > Searching > Directories > Looksmart LookSmart Changes To Cost-Per-Click Listings
Provides information about the LookSmart switch to a pay per click service, how it may affect the
relevancy of search results, and possible sources of confusion for website owners and marketers.
http://www.searchenginewatch.com/sereport/article.php/2164781
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CNet News: Microsoft Drops LookSmart Search Tool
The software giant is ending its deal to use LookSmart's listings on its MSN pages, as it gets
ready to push its own Web search technology.
http://news.com.com/2100-1032_3-5087489.html
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MSN Agreement With LookSmart to End January 15, 2004
Looksmart's press release announcing that Microsoft will not renew its distribution and licensing
agreement with LookSmart.
http://www.shareholder.com/looksmart/releaseDetail.cfm?ReleaseID=119375
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PR Newswire: LookSmart Launches Bid-for-Placement Search Product
Company's first bid-for-placement search listings product, which enables advertisers to precisely
target their campaigns.
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-07-2003/000203101....
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LookListings
The official site of LookSmart's search engine optimization services. Choose to submit a site or
build a marketing campaign.
http://listings.looksmart.com/
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Wired News: Seething Over the Search for Cash
Article examining the criticism of Looksmart's decision to change their business model and
directory to pay-per-click advertising.
http://www.wired.com/news/business/0,1367,52741,00.html
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The New LookSmart PPC Program
Pandia reviews the LookSmart pay-per click program and strategies for dealing with it.
http://www.pandia.com/sw-2002/13-looksmart.html
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LookSmart Answer Their Critics
Transcript of an interview with LookSmart.com.au CEO Damian Smith discussing the change of
LookSmart.com to a pay per click service.
http://www.high-search-engine-ranking.com/LookSmart_Answer_Their_Critics.htm
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Does This Look Smart?
Discusses Looksmart's change to a pay per click advertising service and the associated removal of
sites from the index.
http://www.webmarketingsuperstar.com/web-directories/looksmart.htm
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Looks Can Be Deceiving
Article examining and criticising Looksmart's change to a pay-per-click service.
http://www.searchengineguide.com/kalena/2002/0422_kj1.html
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LookSmart Looks Dumb Again
Discusses the problems with Looksmart's decision to upgrade paid listings to a pay-per-click
program.
http://www.traffick.com/article.asp?aID=53
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Wired News: Building a Bigger Search Engine
LookSmart has released a screensaver that harnesses the spare computing power of volunteers whose
machines are indexing the Web.
http://www.wired.com/news/infostructure/0,1377,58497,00.html
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Search Engine Showdown: Review of LookSmart
Greg R. Notess reviews search and display features of LookSmart.
http://www.notess.com/search/dir/looksmart/review.html
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LookSmart
Internet directory and portal service combining editorial expertise and community-based
initiatives, provides paid search inclusion.
http://www.looksmart.com/
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Actdumb
Provides links to articles and forums discussing the change by LookSmart to a pay per click
service.
http://www.actdumb.com/
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