| Directory > Health > Addictions > Substance Abuse > Tobacco > Industry > Promotion > Events Good-looking Guerillas Push Smokes
Tobacco companies are using the latest guerilla marketing tactics in bars and clubs to push
cigarettes.
http://www.smh.com.au/articles/2004/02/28/1077677014387.html
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Cigarette Bar Promotions
Gallery of cigarette promotions in bars shows how it's done.
http://roswell.tobaccodocuments.org/bar_promotions_home.htm
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Young Adults: Vulnerable New Targets of Tobacco Marketing
Research finds that young adults are targets of cigarette promotions in bars and clubs.
http://www.ajph.org/cgi/content/abstract/94/2/326
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Tobacco Related Bar Promotions: Insights from Tobacco Industry Documents
Extensive review of tobacco industry memos and documents gains insight into how the industry
markets cigarettes at bar promotions.
http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i92
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Sponsorship
Case study of tobacco industry marketing documents shows that tobacco sponsorship works in a very
similar manner to tobacco advertising (PDF document).
http://www.tobaccopapers.com/casestudies/Sponsorship.pdf
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Buck Tobacco Sponsorship
San Diego county's buck tobacco sponsorship project provides information about how to eliminate
tobacco sponsorship at California rodeos and related events such as rodeo-themed "bar
nights."
http://www.bucktobacco.org/
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Big Tobacco Brings Message to Club Scene
Article reports on how two Canada tobacco companies use nightclub sponsorships to push cigarettes.
http://www.canada.com/vancouver/vancouversun/story.asp?id=46E95E20-7932-498E-9EFA-7CC0920DC53A
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Pat Sajak Show
R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes
advertised on TV.
http://legacy.library.ucsf.edu/tid/dly62d00
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R. J. Reynolds Guilty of Violations
R. J. Reynolds was found guilty of violating its settlement terms by certain promotions; article
explores why the tobacco giant invests heavily in NASCAR and auto racing promotion.
http://www.lungsandiego.org/tobacco/press_rjreynolds.asp
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Tobacco Advertised in TV Through Motor Sports
Circumventing a US federal ban on TV advertising of both cigarettes and spit tobacco, major
American tobacco companies have increasingly turned to sponsorships of motor sports events to keep
a high public profile and gain new customers, according to a new study.
http://www.no-smoking.org/july01/07-05-01-1.html
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Racing to Addiction: Tobacco Company Auto Racing Sponsorships
Factsheet lists events, approaches, and amount of TV time gained to promote cigarettes.
http://www.tobaccofreekids.org/research/factsheets/pdf/0080.pdf
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Tobacco Target Shifts From Teens To Young Adults
Research finds that the number of cigarette ads in alternative papers shot up in the late 1990s,
and bars, as well as the number promoting bars, clubs, and entertainment events.
http://www.xtra.co.nz/health/0,,765-1012145,00.html
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Sport and Arts Sponsorship
ASH-UK analysis of how, where, and why the tobaco industry spends millions on auto racing
sponsorship.
http://www.ash.org.uk/html/advspo/html/sports_sub.html
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Event Sponsorship: R. J Reynolds Documents
From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding
events sponsored, including sports, music, magazine, commercial, entertainment, and youth events.
http://www.library.ucsf.edu/tobacco/mangini/archives/browse271.html
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Monaco 96 - Marlboro Poster
Auto racing promotion of Philip Morris product.
http://www.monaco.mc/monaco/gprix/1996/marlboro.jpg
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Fight over Teen Tobacco Use Moves into 'Marlboro Country'
In auto racing, there's the lucrative Winston Cup. In professional baseball, football, and
basketball, cigarette advertisements are positioned prominently near outfield scoreboards, behind
the goal posts, and just above the backboard glass. And then there's rodeo. Article explains.
http://www.csmonitor.com/durable/1998/12/03/p2s2.htm
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Smoking the Great Outdoors
Salon article on the Marlboro Adventure Team.
http://www.salon.com/tech/feature/2001/02/06/moab/print.html
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The Use of Corporate Sponsorship as a Tobacco Marketing Tool
Report by the Campaign for Tobacco-Free Kids.
http://www.ftc.gov/os/comments/tobaccocomments2/sponsorship.pdf
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Formula One and Tobacco
Tobacco sponsorship of Formula One and its effects. ASH UK Paper.
http://www.ash.org.uk/html/advspo/html/formula_one.html
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Cash for Cancer for Music
Essay by a teen explores the industry's use of concert promotions.
http://www.spark-online.com/january00/trends/articles/farnum.html
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Canadian Open Tennis Hall of Shame
Tobacco sports sponsorships; graphics of ads used, discussion.
http://www.airspace.bc.ca/tennis_shame.html
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Tobacco Sponsorship
Sports and arts sponsorships in the Pacific Rim.
http://www.healthwatcher.net/World/world-sponsorship.html
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Tobacco Promotion at Sports Events Worldwide
Survey of events, games, and settings used by the tobacco industry to promote tobacco products.
http://www.essentialaction.org/tobacco/qofm/0203/
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Benson and Hedges Symphony of Tar
Presents the down side of tobacco sponsorships, and provides some information about Rothmans and
the Vancouver Food Bank that didn't get much attention in the mass media.
http://www.bensonandhedges.org/
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