| Directory > Health > Addictions > Substance Abuse > Tobacco > Industry > Promotion > Product Placement Activity Report -- R. J. Reynolds
Formerly secret tobacco industry memo shows how the tobacco giant paid for actors to smoke
cigarettes in movies; movies, actors, and situations are listed.
http://legacy.library.ucsf.edu/tid/dyx62d00
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Product Placement: Joe Camel Campaign
Industry documents produced in Mangini v. R.J. Reynolds provide a rare inside look at product
placement. In some cases itemizes the cigarette brand, the promotional fees paid, the movies and
TV shows used, stars, and production companies involved.
http://legacy.library.ucsf.edu/tid/egx62d00
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Motion Picture Summary Worksheet
RJR one-page summary of recent product placement of RJR cigarettes in movies. Names the movies and
the actors involved.
http://legacy.library.ucsf.edu/tid/bca72d00
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Fighting Smoking in Movies
New South Wales Cancer Council provides information on product placement of cigarettes and smoking
in movies, and suggestions on how to fight it.
http://www.cancercouncil.com.au/editorial.asp?pageid=1070
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TheBusiness of Selling Cigarettes
BBC article reports on ways the tobacco industry will get around the upcoming tobacco advertising
ban in Europe; focus is on product placement and brand stretching.
http://news.bbc.co.uk/1/hi/health/background_briefings/smoking/86661.stm
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Study Reports Hollywood, Tobacco Industry 'Collusion'
Hollywood has been colluding with the tobacco industry for years and continues to do so despite a
voluntary agreement to curb indirect tobacco advertising in films, a study shows.
http://unisci.com/stories/20021/0312024.htm
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Tobacco and the Movies
MASSPIRG research finds that smoking is increasing in movies despite tobacco industry promises to
stop promoting it, the movies usually portray smoking as positive, identifiable brand names are
found on cigarettes in scenes, and big name stars are lighting up.
http://masspirg.org/MA.asp?id2=8330&id3=MA
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Product Placement: Hollywood's Romance with Tobacco
How product placement is used to get smoking and specific cigarette brand names featured in movies;
particular movies and actors used; history of tobacco industry denial of the practice; current
depiction of tobacco use in films.
http://www.realitycheckny.com/RC_links/ProductPlacement.htm
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How the Tobacco Industry built its Relationship with Hollywood
10 page journal article traces the history of product placement, industry influence, and other ties
between the tobacco industry and the entertainment industry.
http://www.saclung.org/tobacco%20control%20article.pdf
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Marketing Cigarettes in Cinema Films
Study measured tobacco use in the top 250 US box-office films over the last 10 years, finds smoking
in over 85%, and sepcific brand appearances in almost 30%.
http://www.mascotcoalition.org/education/movies/lancet.html
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Movie Smoking Linked To Teens Trying First Cigarette
Recent research at Dartmouth shows the influence of on-screen smoking.
http://unisci.com/stories/20014/1217015.htm
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Smoking In Movies
Current movie smoking reviews, updated every week, reviewing the top 10 movies for tobacco content
and smoking celebrities, by the American Lung Association of Sacramento.
http://www.scenesmoking.org
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Why Can't Hollywood Kick the Habit?
Article from an entertainment industry magazine explores reasons for increased smoking in movies,
increased onscreen display of cigarette brands, and possible effects of this.
http://eiconline.org/media/021301torontoglobe.html
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How the Tobacco Industry Built its Relationship with Hollywood
Article in scientific journal provides an unprecedented look at the history and results of tobacco
industry investment and influence in moviemaking and imagemaking in Hollywood.
http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i81
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Brown and Williamson Tobacco Product Placement in the Movies
A formerly secret memo outlines the movies, the money paid, and the stars who took the money to
feature smoking cigarettes in the movies; also details such as the second set of books, the
preference for some stars to get paid in jewelry, cash, or cars instead of checks, and TV shows
used.
http://legacy.library.ucsf.edu/cgi/getdoc?tid=jhb50f00&fmt=gif&ref=results&title=AU....
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Carleton Product Placement
Formerly secret tobacco industry memo explains exactly how it's done.
http://legacy.library.ucsf.edu/cgi/getdoc?tid=pxl85f00&fmt=gif&ref=results&title=Mo....
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Hollywood Still Glorifying Tobacco Use
News article reports on research showing the smoking is still featured in the movies, based on a
survey of 250 films released from 1988 to 1997.
http://tobaccocontrol.neu.edu/TCU/tcu05.2/research/hollywood_still_glorifying.htm
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Hollywood Colluded with Tobacco Giants
Reuters report on the different connections between movie studios and the tobacco industry.
http://www.reuters.com/news_article.jhtml?type=entertainmentnews&StoryID=687605
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Hollywood Puts Thai Teenagers on Tobacco Road
Study reveals that Thai teenagers are more likely to smoke if they have been exposed to Hollywood
movies; researcher explains how and why.
http://www.thailandlife.com/thaiyouth_11.html
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Product placement
A short look at use of product placement of tobacco products in movies.
http://www.quit.org.au/quit/display.cfm?ArticleID=532&table=Tobacco&category=Why%20Peop....
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Tobacco and Product Placement
With a focus on Australian films and actors, covers the practice of getting paid to feature
cigarettes in movies and on TV.
http://203.147.184.40/quit/FandI/fandi/c15s7.htm
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Tobacco Product Placement in the Movies
Compiled by Quit Australia, lists movies, actors, and cigarette brands promoted, and the effects of
this promotion.
http://www.quit.org.au/quit/FandI/fandi/c15s7.htm
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Smokescreen a Blessing for Promotion of Tobacco Products
Australian newspaper article on Australian film stars and filmaking and their promotion of smoking
onscreen.
http://www.smh.com.au/articles/2002/03/22/enttribal23.htm
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Smoke Screeners
An educational program to take the glamor out of smoking in the movies.
http://www.fablevision.com/smokescreeners/
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Tobacco Persists on Silver Screen; Even Muppets Market to Kids
Knight Ridder article covers movies in which Philip Morris and other tobacco companies did product
placement of cigarettes and cigars.
http://www.vistagroupusa.com/timespicayune.htm
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Cigar-chomping Hollywood Heroes
The industry pays well-connected brokers to put their product into the hands of the hottest actors.
Names actors, movies, and TV shows used.
http://www.healthwatcher.net/Cigar-nca/nca-main.html#bshollywood
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Smoke Free Movies
UCSF project challenges the movie industry to stop taking cash or other arrangements for featuring
tobacco brands in their films; gives examples and statistics on how much smoking goes on on-screen.
http://smokefreemovies.ucsf.edu/
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Doctors Smoking on TV Shows
Ann Landers column describes how tobacco products end up being used in TV shows.
http://www.washingtonpost.com/wp-dyn/articles/A54911-2001Feb25.html
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WHO's Anti-tobacco Strategy to Focus on Showbiz
Reports that multinational tobacco firms have given filmmakers in Indonesia, India and Thailand
cash payments to place their cigarette packs in films.
http://www.dawn.com/2000/06/01/int3.htm
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Smoking in Movies
ASH report summarizes tobacco industry use of product placement in movies, and makes the case it is
still continuing.
http://ash.org/legal/eye.html
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Tobacco Facts: Tobacco Advertising
With a focus on product placement, covers tobacco advertising and its effects.
http://www.ymn.org/newstats/advertising.shtml
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Smoke Free Movies: Go Deeper
Bibliography and annotated list of links on smoking the movies, its causes, development, and
effects.
http://smokefreemovies.ucsf.edu/godeeper/index.html
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Mediascope Issue Briefs - Tobacco Placement in the Movies
Briefly describes and documents tobacco industry product placement of cigarettes in movies.
http://www.mediascope.org/pubs/ibriefs/tpm.htm
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Product Placement in Films Shows Tobacco Companies Still Up to Their Old Marketing Tricks
ASH-UK item uses recent research to draw the inference that tobacco product placement continues.
http://www.ash.org.uk/html/press/010105.html
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Captive Kids
Covers product placement in movies.
http://www.consumer.org/other/sellingkids/productplacement.htm
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