| Directory > Health > Addictions > Substance Abuse > Tobacco > Teen Smoking > Promotion Tobacco Marketing and Young People
Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture
of young people and how to get them to get them to smoke (PDF format).
http://www.tobaccopapers.com/casestudies/Yth-Smoking.pdf
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Cigarette Ads have More Impact Than Anti-tobacco Efforts
The tobacco industry is still coming up with cigarette ads that have a greater impact on young
people than anti-smoking messages, according to new research.
http://www.canoe.ca/Health0106/11_smoking-ap.html
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Lorillard Attempts to Shut Down Teen Smoking Program
Article covers Lorillard Tobacco's attempts to shut down a tobacco education program for teens that
is widely seen as effective.
http://www.americanlegacy.org/americanlegacy/skins/alf/display.aspx?CategoryID=1925f93f-9eb6-4a....
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Lorillard Elbows Portland Hoopsters Off the Court
Article on tobacco giant Lorillard's basketball promotion, and how Lorillard bounced a team off the
court because of their T-shirts.
http://www.wweek.com/flatfiles/allstories.lasso?xxin=2962
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Ever Wonder What the Future Holds for Joe?
Essay comments on RJ Reynolds' Joe Camel advertising campaign.
http://www.joechemo.org/
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The Marlboro Man lives
Article in Salon magazine. "Big Tobacco money is being spent differently than before, but it's
still targeting our youth."
http://dir.salon.com/health/feature/2000/02/10/tobacco_ads/index.html
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BAT Lures Young smokers With Online Scheme
British American Tobacco is planning an extraordinary internet campaign to drive unwitting young
consumers to bars and clubs where it promotes its cigarettes, according to a leaked company memo.
Article explains, and provides the memo.
http://media.guardian.co.uk/newmedia/story/0,7496,427373,00.html
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Legacy Tobacco Documents Library
Contains more than 6 million documents related to advertising, manufacturing, marketing, sales, and
scientific research of tobacco products.
http://legacy.library.ucsf.edu/
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Cigarette-makers Accused of Increasing Ads that Target Teens - May 17, 2000
CNN report on research that shows tobacco industry has increased advertising aimed at teens,
following an agreement not to do so.
http://cnnstudentnews.cnn.com/2000/US/05/17/tobacco.kids.01/
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Study: Tobacco Companies Still Market Cigarettes to Teens
New England Journal of Medicine study finds that a 1998 tobacco industry promise not to market to
teens has had little effect; advertising for youth brands of cigarettes in youth-oriented magazines
has not decreased.
http://edition.cnn.com/2001/HEALTH/08/15/tobacco.advertising/
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Do Candy Cigarettes Encourage Young People to Smoke?
Paper in British Medical Journal. Executives of both the tobacco and candy industries regarded
candy cigarettes as good advertising to future smokers; tobacco companies granted candy makers
permission to use cigarette pack designs and tolerated trademark infringement.
http://bmj.bmjjournals.com/cgi/content/full/321/7257/362
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Smoking Howitzers: Youth Smoking
Internal memo shows Philip Morris knew that teenagers used their product, studied teen smoking
extensively, and were worried about any decrease in youth smoking, since it would affect their
future customers.
http://www.pbs.org/wgbh/pages/frontline/shows/settlement/case/youth.html
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Tobacco Industry Saw Benefit in Promoting Candy Cigarettes
Summary of finding from research on tobacco industry documents.
http://www.urmc.rochester.edu/pr/news/archive/Candycigarettes.htm
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Two Studies Show: Ads Get Kids to Smoke
Two research studies find that cigarette advertising and promotion are the single most important
factor in influencing kids to smoke, more important than family or friends who smoke.
http://www.no-smoking.org/feb98/02-17-98-3.html
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Tobacco Giant's Secret Papers Revealed
Britain's biggest tobacco company was so concerned that it would lose market share to hard drugs
such as cocaine and heroin that it attempted to market a 'rebellious' image for cigarettes to make
them more attractive to youngsters.
http://observer.guardian.co.uk/international/story/0,6903,1037005,00.html
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Big Tobacco Brings Message to Club Scene
Two of Canada's tobacco companies make a final effort to market cigarettes to young people before a
sponsorship ban kicks in.
http://www.canada.com/vancouver/vancouversun/story.asp?id=46E95E20-7932-498E-9EFA-7CC0920DC53A
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Philip Morris and Targeting Kids
Factsheet outlines how tobacco giant Philip Morris (Altria) targets kids, and documents what Philip
Morris says in private about marketing to kids and about its anti-youth-smoking ads as a public
relations ploy.
http://tobaccofreekids.org/research/factsheets/pdf/philipmorris.pdf
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Designing a Cigarette for the First Time Smoker
Article in scientific journal examines how R. J. Reynolds designed a cigarette to appeal to young
starters.
http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i32
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Effect Of Advertising On Children's Use Of Tobacco
Factsheet from the National Institute on Media and the Family.
http://www.mediafamily.org/facts/facts_tobacco.shtml
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They said WHAT?
Collection of quotes: what the industry says in its own internal documents on nicotine and
addiction, tobacco products and health, legalese, youth, and evidence.
http://www.tobaccofacts.org/tob_truth/tru-quotes.html
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Big Bad Wolf Isn't the Only One Puffin'
Sudy on tobacco use in children's animated feature films finds substantial tobacco use, no showing
of consequences, and good characters use as much as bad characters.
http://research.unc.edu/endeavors/fall99/cartoons.htm
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Addicting the Young
Article on recent tobacco industry tactics to recruit young customers, such as cartoon characters
in cigarette ads, rock music promotions, and making cigarettes easily available to youth.
http://multinationalmonitor.org/hyper/issues/1992/01/mm0192_07.html
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Most Tobacco Companies Continue to Target Youth with Advertising
Despite the 1998 Master Settlement Agreement in which the tobacco industry promised to stop
targetting youth, the industry increased its promotional spending that targets youth, such as
Lorillard's 13% increase in cigarette ads in youth-oriented magazines.
http://www.coloradohealthsite.org/CHNReports/tobacco_advertising.html
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Why and How the Tobacco Industry Sells Cigarettes to Young Adults
Scientific report examines tobacco industry documents to analyze tobacco industry strategies that
encourage smoking by young adults.
http://www.kstask.org/pdf/LingAJPHYoungAdults.pdf
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UK tobacco firm targets African youth
BAT (British American Tobacco) hands out free cigarettes to teenagers at sports events in Africa, a
BBC investigation finds.
http://news.bbc.co.uk/1/hi/health/933430.stm
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Tobacco Sales Target Was Youth
Collection of articles focuses on tobacco industry memos on how to get young people to take up
smoking.
http://www.prn2.usm.my/mainsite/tobacco/teens.html
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Deconstructing Cigarette Ads in a Counter Advertising Workshop
Analyzes advertising and marketing techniques, helps students learn how to deconstruct ads and
create their own anti-ad or parody.
http://www.med.sc.edu:1081/smoking.htm
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Philip Morris, Lorillard Targetted Kids
Tobacco industry documents released by Congressman Henry Waxman.
http://www.house.gov/reform/min/pdfs/pdf_inves/pdf_tobacco_morris_let.PDF
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Waxman: Marketing Tobacco to Children
Letter from Congressman Henry Waxman to his colleagues highlights what the tobacco industry says in
private about marketing cigarettes to kids.
http://www.house.gov/reform/min/pdfs/pdf_inves/pdf_tobacco_reynolds_let.pdf
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R.J. Reynolds Fined for Ads in Youth Magazines
Washington Post article; a judge found that a major tobacco company violated the terms of the 1998
national tobacco settlement by running magazine cigarette ads aimed at teenagers.
http://www.washingtonpost.com/ac2/wp-dyn/A8888-2002Jun6?language=printer
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Secret Memos Show R.J. Reynolds Targeted Teens
News article; "R. J. Reynolds memos show the No. 2 cigarette maker tartgeted teen-agers as
young as 13."
http://www.s-t.com/daily/01-98/01-15-98/a02wn016.htm
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Cigarette Ads - A Promise Broken
Summarizes research showing that tobacco ad spending has not decreased since the tobacco industry
agreed to stop targeting youth; examines where the ad budget goes.
http://faculty.washington.edu/chudler/smokead.html
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Marketing Professor Finds Youth More Influenced by Cigarette Advertising Than Adults
Marketing professor finds that teens are more likely to be influenced by strategic tobacco
advertising than adults.
http://www.ndsn.org/may96/tobacco.html
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Factsheets: Tobacco Company Marketing to Kids
A dozen factsheets in PDF format on Philip Morris and tobacco industry marketing to kids.
http://tobaccofreekids.org/research/factsheets/index23.shtml
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R.J. Reynolds Documents Detail Cigarette Marketing Aimed at Children
Washington Post article; reports that R.J. Reynolds memos show it developed aggressive marketing to
reach 14 year olds.
http://www.washingtonpost.com/wp-srv/national/longterm/tobacco/stories/memos1.htm
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Marketing to America's Youth: Evidence from Corporate Documents
Article in scientific journal surveys tobacco industry memos and corporate documents on marketing
to teens.
http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i5
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Cigarette Ads Stomp Out Anti-Smoking Efforts
Study concludes that cigarette ads lead young people to identify smoking with popularity and
relaxation, and these associations are stronger than any perceived risk picked up from anti-smoking
ads.
http://abcnews.go.com/sections/business/DailyNews/youth_smoking_010611.html
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Big Tobacco Up to Old Tricks
USA Today editorial focuses on tobacco industry marketing attractive to teens.
http://www.usatoday.com/news/comment/2001-03-19-edtwof2.htm
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Study Suggests Cigarette Companies Target Youth
Summary of recent research.
http://www.cfah.org/hbns/newsrelease/study12-20-99.cfm
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Tobacco Industry Bombards Kids With Retail Store Marketing
Despite agreeing as part of the 1998 state tobacco settlement to stop marketing to kids, the
tobacco industry in 1999 saturated convenience stores and other retail outlets with advertising
and promotions that influence kids, according to a recent CDC study.
http://www.businesswire.com/cgi-bin/f_headline.cgi?day1/220660296&ticker=
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Tobacco Company Magazine Ads Continue To Target Children
Research report from Harvard Business School analyzes advertising expenditures in 30 adult- and
youth-oriented magazines, finds that young people smoke cigarettes advertised in youth magazines.
http://www.oncolink.com/templates/resources/article.cfm?c=3&s=8&ss=23&id=1568
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Expert Says Tobacco Pitched Ads to Young Smokers
CNN article shows cigarette ads placed on TV shows for kids, tobacco industry memos that talk of
getting young people to smoke.
http://www.cnn.com/US/9803/09/minnesota.tobacco/
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Tobacco Advertising and Youth
Factsheet from the Tobacco Reference Guide.
http://www.globalink.org/tobacco/trg/Chapter28/Chapter28Advertising.html
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Bat Cave Inc. Youth Marketing Specialists
Marketing firm states its expertise in youth culture and highlights its tobacco marketing.
http://www.batcaveinc.com/bensonhedges.html
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Cigarette Brand Preferences Among Adolescents
Paper from the Institute for Social Research, University of Michigan. Concludes: "The very
high rates of cigarette smoking found among American teenagers in the late 1990s are associated
with the popularity of just three brands..."
http://monitoringthefuture.org/pubs/occpapers/occ45.pdf
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Teenage Fun Bankrolled by Tobacco Giant
A description of how Philip Morris is using the Internet to run fashion parades and raves aimed at
teenage girls.
http://news.com.au/common/story_page/0,4057,1506226%255E421,00.htm
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Tobacco Ads in Magazines
Gallery of ads shows how tobacco companies advertise in magazines with high youth readership, and
looks at some of the messages in those ads.
http://www.costkids.org/targetingkids/magazineads.htm
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Influence of Tobacco Marketing and Exposure to Smokers on Adolescent Susceptibility to Smoking
Scientific paper finds cigarette advertising is a stronger influence on teen smoking than other
factors.
http://www.ncbi.nlm.nih.gov/entrez/query.fcgi?cmd=retrieve&db=pubmed&list_uids=7563188&....
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Anytown USA: Tobacco Ads in Stores
Photos of typical retail advertising shows the types of ads kids are seeing everyday throughout the
country.
http://www.costkids.org/targetingkids/anytownusa.htm
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RJR on the "youth market"
Document from R.J. Reynolds (RJR) site shows that 14 year old smokers were not just a viable, but a
very sought after market for RJR.
http://www.tobacco.org/Documents/dd/ddrjryouth.html
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Secret Memos Show Cigarette-maker Targeted teens
CNN article: "The tobacco industry has been caught in a lie, according to newly unveiled
secret memos. They show that R.J. Reynolds, despite past denials, aimed its advertising at
teen-agers".
http://www.cnn.com/HEALTH/9801/15/tobacco.kid.settlement/
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Tobacco Industry Reviewed Potential Smoking Habits of 5-year-olds
Brown and Williamson Tobacco engaged a marketing research firm to look at the potential smoking
habits of children as young as 5, according to internal company documents. A judge said Brown and
Williamson "blatantly abused" attorney-client privilege to keep these documents secret.
http://www.cnn.com/US/9803/07/minn.tobacco/
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Tobacco Ads May Undermine Good Parenting
A new study presents evidence that tobacco industry marketing undermines the best efforts of
parents to prevent their kids from smoking.
http://www.kfmb.com/family_first/details.php?storyID=9886
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Tobacco Marketing by Philip Morris and RJR Nabisco
United Methodist Church expresses outrage at "the use of marketing techniques aimed at
children by leading cigarette manufacturers".
http://umns.umc.org/98/jun/349.htm
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Smoke This
Op-ed on tobacco industry promotions to youth.
http://www.localaccess.com/wfwc/issue7/smoke.htm
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Cancer Cash: Light Up. Be Cool. Drop Dead.
A new tobacco promotion at bars and clubs in Seattle area aims at the youth market; story has the
details.
http://www.washingtonfreepress.org/22/Cigz.html
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Request for Investigation of Philip Morris Textbook Covers
Letter from Commercial Alert requests Attorney General investigate Philip Morris for promotions to
teens.
http://www.commercialalert.org/tobacbookcoverlet.html
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Brown & Williamson Campaign Targets Young People
Article in India Express covers B&W's campaign promoting Kool and Lucky Strike cigarettes.
http://www.expressindia.com/fe/daily/20000703/fst01021.html
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CNN.com: Cigarette-makers Accused of Increasing Ads that Target Teens
CNN report on studies showing that the tobacco industry has increased ads targetting teens.
http://www.cnn.com/2000/US/05/17/tobacco.kids.01/
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Tobacco Documents Show Companies Vied for Youth Market
CNN.com reports that R.J. Reynolds Tobacco Co. was envious of Philip Morris' domination of the
youth market and designed a marketing strategy in the mid-1970s to try to increase its share,
according to a secret document.
http://www.cnn.com/US/9810/30/tobacco.trial/
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Daily Doc: Lorillard, Aug 30, 1978
Presentation, references, and context of the famous Lorillard memo which states "the base of
our business is the high school student."
http://www.tobacco.org/Documents/dd/ddbasebusiness.html
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Tobacco and the Media
Slide presentation from Media Influence on the Health of Adolescents at Andrews University.
http://www.andrews.edu/IPA/education/adolescent_health/Media_Influence/sld028.htm
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Cigarette Ads Influence Teen Smoking
Summary of recent research.
http://personalmd.com/news/a1998021701.shtml
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Tobacco Industry Youth Smoking Prevention Programs: Protecting the Industry and Hurting Tobacco Control
Scientific report analyses the design and use of 14 different tobacco industry youth smoking
prevention programs, and concludes they're PR programs that protect industry profits, not kids. In
PDF format.
http://www.kstask.org/pdf/LandmanYSP.pdf
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Tobacco Industry Promotion of Cigarettes and Adolescent Smoking
Summarizes research showing how tobacco advertising and promotion can influence nonsusceptible
never smokers to start the process of becoming addicted to cigarettes.
http://www.ohd.hr.state.or.us/tobacco/studies/yad.cfm
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Smoke and Mirrors: Tobacco Industry-Sponsored Youth Prevention Programs In the Context of Comprehensive Tobacco Control Programs in Canada
Report by the Ontario Medical Association concludes that tobacco industry sponsored youth programs
don't work, identifies the reasons the industry runs the programs, and outlines how these programs
actually make smoking attractive to teens.
http://www.oma.org/phealth/smokeandmirrors.htm
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Philip Morris Polled Teens on Smoking
The nation's largest tobacco company used pollsters through the 1970s and 1980s to learn more about
teens' smoking attitudes.
http://www.cnn.com/HEALTH/9612/15/youth.smoking/
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Memos Highlight Importance Of 'Younger Adult Smokers'
Washington Post article summarizes what the tobacco industry was saying privately about youth
smoking.
http://washingtonpost.com/wp-srv/national/longterm/tobacco/stories/memos.htm
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Tobacco Companies Finding Easy Way Around Magazine Advertising Ban to Target Youth
A new study examines how the tobacco industry has complied with a 1998 court settlement banning
magazine advertising directed at teenagers, dinds that youth targeting persisted and even increased
in the first two years after the ban went into effect.
http://www.healthaffairs.org/press/marapr0202.htm
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Big Tobacco: Still Addicting Kids
Research reports on tobacco industry and marketing to kids before and after the Master Settlement
Agreement with the states in November 1998.
http://www.tobaccofreekids.org/reports/addicting/
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Tobacco Advertising in Magazines with Youth Readership
Analysis of market research data shows the largest tobacco company is still spending $15 million a
day on advertising, much of it in magazines and other venues that impact kids.
http://tobaccofreekids.org/reports/doubletalk/
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Tobacco Advertising influences adolescents to start smoking
NIH analysis of what caused smoking to increase over the last 70 years.
http://www.nida.nih.gov/Meetsum/Nicotine/Pierce.html
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Tobacco Explained: 3. Marketing to children
ASH UK Paper. Heavily documented with quotes from the industry's own internal documents, reports
on how the tobacco industry promotes cigarettes and smoking to kids.
http://www.ash.org.uk/html/conduct/html/tobexpld3.html
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Behind the Smokescreen: Tobacco Marketing to Kids
Report from the Campaign for Tobacco-Free Kids.
http://tobaccofreekids.org/reports/smokescreen/marketingkids.shtml
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Tobacco Industry Quotes on Marketing to Kids
Quotes compiled by MASCOT, the Multicultural advocates for social change on tobacco.
http://www.mascotcoalition.org/education/facts/own_words2.html
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The Smoking Gun: Tobacco And Teenagers
"The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing
memo: we must increase our share of the "young adult market, the 14-24 age group".
http://www.thesmokinggun.com/tobacco/tobacco.html
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Brand Logo Recognition by Children
Abstract of scientific paper reporting results of brand recognition. Over 90% of 6 year olds
correctly recognized Old Joe, a cartoon Camel used by R.J. Reynolds.
http://www.ncbi.nlm.nih.gov/htbin-post/Entrez/query?db=m&form=6&uid=1956101&Dopt=r
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Lorillard papers talk of teen tobacco use
USA Today article. Industry's internal memos say that customers smoked because they were addicted
to nicotine -- and that high school students were the base of the business.
http://www.usatoday.com/news/smoke/smoke229.htm
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Marketing Tactics
Once-secret, court-released, internal industry documents demonstrate tactics toward increasing
sales, especially toward young people.
http://www.ohd.hr.state.or.us/tobacco/mktng.cfm
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Tobacco Ads Still Luring Teens
Despite tobacco industry claims, big tobacco's marketing campaigns continue to have the greatest
influence on children to start smoking, a new study finds.
http://www.argusleader.com/update/Mondayarticle5.shtml
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Adolescent Exposure to Cigarette Advertising in Magazines
Slide presentation by Harvard Professor.
http://www.people.hbs.edu/cking/online/index.htm
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Question It
Spotlights how the tobacco industry targets youth.
http://www.questionit.com/
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Tobacco Marketing to Young People
Industry youth-oriented marketing strategies in the US and around the world.
http://www.infact.org/youth.html
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Philip Morris Schoolbook Covers
Commercial Alert takes a hard look at Philip Morris's giveaway of school book covers.
http://www.commercialalert.org/tobacco/index.html
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An Ad-erage Day in the Life of a Kid
A tobacco-ad-filled day in the life of a kid.
http://www.tobacco.org/Misc/kids_ad_day.html
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