| Directory > News > Media > Media Literacy > Music Stanford Online Report - Rock & Roll: Does it influence teens behavior?
A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the
lives of teens.
http://news-service.stanford.edu/news/1997/november12/teenmusic.html
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DJ Suzy C
Los Angeles hipster DJ provides links, an interview, and a perspective on being a top female DJ in
the urban megalopolis.
http://www.suenote.com/
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Diva DJs
Devoted to girl musicians and specifically female DJs. Fun interviews. Good information on how to
become a girl DJ.
http://www.divadjs.com/
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Marketing Factory
Specializes in merging music and popular lifestyle brands via uniquely creative promotions. Good PR
case studies of Honda's popular Civic Tour as a youth-market branding exercise. Flash site in
frames. Based in Venice, California.
http://www.marketingfactory.com/
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Houghton Mifflin - Case 1: MTV Versus Viva-TV
An academic study of case in Europe.
http://college.hmco.com/business/anderson/strategic/1e/students/case/case01.html
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Frontline: The Merchants of Cool
Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of
cool: the creators and sellers of popular culture, who have made teens the hottest consumer
demographic in America.
http://www.pbs.org/wgbh/pages/frontline/shows/cool/
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IndiaStar: Why MTV Digs India?
Discussion of MTV's colonial interest in India and the Indian subcontinent as a market. By Vamsee
Juluri.
http://www.indiastar.com/juluri.htm
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The Viral Factory: Case Studies - MTV
Actual statistics on marketing tactics and results.
http://www.theviralfactory.com/casestudyMTV.htm
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Writing Better One-Sheets by Jett Black
ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
http://www.nocturnalmovements.net/offline/
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Earshot Media
Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most
notable for interview and review links, FAQ, and a model for similar sites.
http://www.earshotmedia.com/
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GoListenLive.net: Indie Bands and Guerilla Marketing
Very basic music marketing advice. Short and to the point. By James Blakely
http://www.golistenlive.net/columns/indy-bands-guerilla-marketing.asp
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The Bards Crier
A free guerrilla music marketing and promotion ezine for the working musician.
http://bardscrier.com/
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University of South Australia - Marketing and Development Unit: Teen Beat Gives Girls Power
Australian academic Sarah Baker's research into teen girls, music, and dance.
http://www.unisa.edu.au/mdu/unisanews_oct2001/teen.htm
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It's Not Only Rock and Roll: Popular Music in the Lives of Adolescents
Homepage for the book by academics Peter G. Christenson and Donald F. Roberts of Stanford
University.
http://www.roberts-etal.com/rock/pageone.htm
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ACLU Briefer: Music under Siege
Discussion of the Recording Industry Association of America (RIAA) and the creation of a uniform
labeling system using the logo, "Parental Advisory - Explicit Lyrics."
http://archive.aclu.org/library/pbr3.html
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Popular Music and Society
Bibliographical links to a large number of articles analyzing popular music in contemporary
culture.
http://www3.niu.edu/popms/
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Music Video Bibliography
A list of books, articles, and sources for the study of music video and its place in consumer
society.
http://www.zx.nu/musicvideo/bibliography/
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University of Oregon Media Literacy Online Project: Media Literacy Review
Lists scholarly articles on popular music and understanding contemporary music from a media
literacy perspective.
http://interact.uoregon.edu/MediaLit/mlr/readings/articles/trailers/music.html
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