| Directory > Shopping > Publications > Books > Business > Marketing > Specific Titles Search Engine Marketing
Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the
search engine creators themselves. Available for purchase.
http://www.search-engine-book.co.uk
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Marketing Channels
A fundamental framework and institutional details are presented.
http://wlkhome.northstarnet.org/mc6e/
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Become the Brand of Choice
Jason Hartman's book on marketing.
http://www.brandofchoice.com
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Marketing to Seniors
Developing a senior marketing plan, and introduces concept of the extended senior customer.
http://www.marketingtoseniors.info/
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Breakthrough Profits
Marketing information.
http://breakthroughprofits.com/
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Small Business, Big Marketing
Marketing guide for small business, advising on low cost options. Also offers a news release
writing service.
http://www.marketingyoursmallbusiness.com/
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Million Dollar Emails
Outlines the skills required to send spam.
http://bestbizemails.tripod.ca
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Loyalty Marketing
Advice on identifying, attracting, serving, and retaining customers in the e-commerce environment.
http://www.loyaltymarketingfortheinternetage.com
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Buzzmail
offers book on e-mail marketing.
http://www.buzzmail.com
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The Success Clinic
Motivational book.
http://www.successclinic.com/
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Detective Marketing
Finding the inner creative resources, and employing them in marketing. Site may alter your browser
settings.
http://www.detectivemarketing.com/int.html
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Masters Of Networking
Book on how to build a successful lifestyle through networking. Includes information about the
authors, excerpts, book tours, and networking links.
http://www.mastersofnetworking.com/
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Savvy Way to Successful Web Site Promotion
Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes
search engines, and software recommendations.
http://www.webmax.bc.ca/book/
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Judo Strategy
Book suggests that businesses compete more effectively by using their competitors' strength to
their advantage.
http://judostrategy.com/
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Entertainment Economy
Discusses how mega-media forces are transforming peoples lives. The site includes reviews and
interviews with the author.
http://theentertainmenteconomy.com/
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The Problem Is They Don't Know The Problem
Bob Sandelman's book on sales promotion, with book and author information.
http://www.theproblemistheydontknowtheproblem.com/
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The Anatomy of Buzz
Emanuel Rosen's book on how to create word-of-mouth marketing.
http://www.emanuel-rosen.com/
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Formulas That Guarantee Advertising Sales
Mark Smalley's book on internet marketing.
http://www.formulasthatguaranteeadvertisingsales.com/
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Marketing High Technology Products and Innovations
Systematic approach to marketing high technology in a wide variety of industries. Includes
discussion area and professor resources.
http://www.markethightech.net/
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High School Athlete Recruiting Guide
Help get your high school athlete recruited and accepted to the right college. Book written by Dave
Prossner.
http://www.recruitingguide.com
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Web Forging
Marketing tips and techniques for web presence. Topics include planning, designing, producing,
marketing and hosting a website.
http://www.webforging.com/
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Sell What You Create
A decorative arts and craft marketing book.
http://www.sellwhatyoucreate.com/
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How To Salvage Millions
Book on building small business success.
http://www.salvagingmillions.com/
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Trash Proof News Releases
Book on obtaining publicity through news.
http://www.trashproofnewsrelease.com/
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Counter Intuitive Marketing
Marketing advice from Kevin Clancy and Peter Krieg.
http://www.counterintuitivemarketing.com/
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