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Search Results

Issue Advertising 1999-2000
Issue ad spending is setting a record pace so far in the 1999-2000 election season, with more than
$114 million already spent or committed. That is nearly as much as was spent on issue advertising
in the entire 1995-1996 presidential cycle. Findings from a study conducted by the Annenberg Public
Policy Center.
http://appcpenn.org/issueads/2000issuead.htm
Reviews Rating: Not yet Rated Whois Check

Tired of negative political campaigns?
Here's what you can do. Tips from the League of Women Voters.
http://www.cboss.com/lwv/politicalcampaigns.htm
Reviews Rating: Not yet Rated Whois Check

Channeling influence
The critical role of television in political campaigns. How broadcasters are profiting from
campaign ads. From Common Cause.
http://www.commoncause.org/publications/040297_rpt6.htm
Reviews Rating: Not yet Rated Whois Check

Effectiveness of negative political advertising
Research paper indicating that poorer and younger voters are more receptive to negative ads than
older and wealthier voters.
http://www.scripps.ohiou.edu/wjmcr/vol02/2-1a.HTM
Reviews Rating: Not yet Rated Whois Check

Political advertising articles and papers
Extensive list of links at University of Iowa Communication Studies site.
http://www.uiowa.edu/~commstud/resources/pol_ads.html
Reviews Rating: Not yet Rated Whois Check

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