| Directory > Society > Issues > Business > Allegedly Unethical Firms > Ezula c|net Tech News: Peer-to-peer exchanges court advertisers
Article describing the financial arrangements, briefly mentioning the controversy.
http://news.com.com/2100-1023-271020.html
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Search Engine Watch: Forget Smart Tags; TopText Is Doing What You Feared
Editorial decrying stealth download tactics, copyright and other legal violations.
http://www.searchenginewatch.com/sereport/article.php/2164091
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c|net Tech News: Chorus of Gator critics grows
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad
insertion. Also discusses Top Text and the effort against it.
http://news.com.com/2100-1023-272244.html
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SgtSearch.com Blacklisted Advertisers
Provides coding web masters can add to their pages to prevent Top Text inserted links.
http://www.sgtsearch.co.uk/blacklist/ttext.html
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San Diego Daily Transcript: 'Poachware' Routes Computer Users To Alternate Web Sites
Article about anti-competitive involuntary hyperlinks being placed by Top Text (aka ContextPro).
http://www.sddt.com/Search/article.cfm?SourceCode=20010827tba
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geek/talk Forums at GeekVillage
Discussion about the eZula TopText defacement in the context of copyright violation.
http://www.geekvillage.com/forums/showthread.php?s=&threadid=12175
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Scumware Stealing Your Traffic and Revenue
Portal News article about the fight against unauthorized ad link insertion.
http://graphicdesign.searchking.com/aug2001.html
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StopScum
Resources, news and forums for the fight against contextual advertising.
http://www.stopscum.com/
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Salon.com: The parasite economy
Examines the spread of both "spyware" and programs that add commercial links to websites.
KaZaa's distribution of eZula is heavily featured.
http://www.salon.com/tech/feature/2001/08/02/parasite_capital/index.html
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Associate Programs Newsletter: How to stop Scumware from defacing your website
Explains how Top Text and similar programs can negatively affect income streams, particularly for
sites that use affilate programs.
http://www.associateprograms.com/search/newsletter173.shtml
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COTSE: You may have heard of Microsoft Smart Tags, but have you seen Ezula and Surf+?
A webmaster's editorial accusing TopText and Intelsoft International's Surf+ of theft, false
advertising, and deceptive self-promotion.
http://www.cotse.com/8202001.html
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TrafficG Yellow and Green Link Killer
Provides script to disable Top Text and Surf+. Documents source code alterations made by these
programs.
http://www.trafficg.com/scumware/index.htm
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Ethics in Advertising
Editorial asking "How far should advertising go?" Examines eZula's browser plug in as a
specific example of unethical advertising.
http://www.rubak.com/article.cfm?ID=13
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Foistware
Information to help users and webmasters identify when Top Text is installed.
http://www.cexx.org/toptext.htm
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Planet Doom: The Yellow-Link Virus
Information for webmasters and surfers about the eZula TopText browser plugin and a similar
program called Surf+.
http://planetdoomportal.searchking.com/website-theftware/
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Protect Your Web Site from Unwanted Linking
Explains how the eZula system works and provides resources that allow users to remove it and to
help web site owners protect their sites from unwanted advertising insertion.
http://www.unwantedlinks.com/
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ThiefWare.com
Information and resources primarily for webmasters who wish to fight unethical contextual
advertising.
http://www.thiefware.com/
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Scumware
Resources for webmasters facing traffic-stealing programs including eZula's TopText, Surf+ and
Gator.
http://scumware.com
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ReveNews: CJ Profits from Ezula's Hijacked Links
Article on Commission Junction's apparent blessing of Ezula's links, followed by a lively
discussion.
http://www.revenews.com/archives/00000138.html
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PCWorld: Latest Online Ad Gimmick: Hyperlinks
"Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay."
http://www.pcworld.com/news/article/0,aid,57064,00.asp
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Applelinks: Another New Technology to Deep-Six
Editorial suggesting "loud, pointed, organized protests" against this attempt to
"take over your web pages."
http://www.applelinks.com/articles/2001/08/20010803142336.shtml
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Advanced HTML For Beginners: Yellow links can destroy your day and your income
Forum thread on the eZula "scumware" and possible responses.
http://www.ahfb2000.com/webmaster_help_desk/showthread.php?s=&threadid=301
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PetitionOnline: eZula
Petition protesting insertion of advertising links on web pages.
http://www.PetitionOnline.com/toptext/
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WebHostingTalk Forums: KaZaa is Hijacking Traffic!
Webmasters and surfers, mostly disapproving of the embedded advertising links.
http://www.webhostingtalk.com/showthread.php?threadid=18027&perpage=20&pagenumber=1
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eZula and Surf+ Script Killer
Provides a script killer for the eZula software. Also works on Surf+.
http://www.searchking.com/ezulakiller/
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You got the yellow linking Virus?
Gives information on how to remove/unistall TopText, and links to other more detailed resources.
http://www.funs.co.uk/virus/
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Whirly Wiry Web: Fighting Ezula
Discussion of web design to detect and defeat contextual advertising, including recognizing the
HotText and TopText plugins.
http://www.whirlywiryweb.com/q/ezula.asp
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Slashdot: Don't Eat the Yellow Links
Web owners upset by changed content; describes an "opt-out" procedure.
http://slashdot.org/features/01/07/31/2015216.shtml
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Mystery links: New Web advertising tool gets results, draws criticism
San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial
firms outraged by links to competitors' sites.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2001/07/30/BU231339.DTL
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