| Directory > Society > Issues > Business > Allegedly Unethical Firms > Gator Adage: Online Ad Vendor Gator Changes Name
Rebranded as Claria Corp.
http://www.adage.com/news.cms?newsId=39066
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Traffick.com - Kicking the Gator Software Habit
Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical
alternatives to this password-remembering software.
http://www.traffick.com/article.asp?aID=84
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High-search-engine-ranking.com - Overture to Partner with "Scumware"
Evidence suggests that pay-per-click search leader Overture is heading towards a permanent
partnership with controversial online advertising network Gator Corp.
http://www.high-search-engine-ranking.com/OverturetoPartnerWithScumware.htm
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news.com.com - Overture Signs Deal With Gator
Article revealing that Overture Services has signed a three-year deal with Gator to display its
sponsored search listings on pages that pop under those of rival and partner web sites.
http://news.com.com/2102-1024-995616.html
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c|net Tech News: Chorus of Gator critics grows
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad
insertion. Also discusses Top Text and the effort against it.
http://news.com.com/2100-1023-272244.html
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Documentation of Gator Advertisements and Targeting
Research that uses reverse engineering techniques to learn more about how Gator targets sites.
Includes a utility allowing users to determine this information for a given Web site.
http://cyber.law.harvard.edu/people/edelman/ads/gator/
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Wired: Judge Takes a Bite Out of Gator
Discusses preliminary legal injunction against Gator.
http://www.wired.com/news/politics/0,1283,53875,00.html
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ZDNet News: Gator sued over pop-up ads
Report on lawsuit filed by publishers seeking injunction and damages for Gator's unauthorized
advertising on their site's.
http://zdnet.com.com/2100-1106-940104.html
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Slashdot: A New Low for Web Advertisers: Pop-Up Downloads
Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by
Gator.
http://slashdot.org/articles/02/04/08/1424246.shtml
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c|net Tech News: Web surfers brace for pop-up downloads
Gator has turned to what it calls "one-click opt-install." In place of a pop-up
advertisement, landing on a partner site pops up a prompt to download the software.
http://news.com.com/2100-1023-877568.html
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ThiefWare.com: Gator Data Sheet
Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited.
http://www.thiefware.com/info/data.gator.shtml
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USA Today: Spyware watches where you surf
Discusses "freeloading programs" that install spyware components on a user's computer.
Gator is among the programs examined.
http://www.usatoday.com/life/cyber/tech/2002/03/11/stealthware.htm
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ClickZ: The Scum of the Web
General article about "scumware" programs hiding in more popular, often free, programs.
Mentions Gator's system.
http://www.clickz.com/media/media_buy/article.php/934701
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PCWorld: Consumer Alert: Stealth Ad Invasion
Don't look now, but your computer may be harboring software that lets unwanted advertising in.
http://www.pcworld.com/news/article/0,aid,63345,pg,1,00.asp
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CNN: What's fair in online love and ads?
Explains how Gator's software works, the controversy surrounding it, and how to remove it.
http://www.cnn.com/2001/TECH/internet/10/05/stealth.ads.idg/index.html
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InternetNews: IAB Lawyers to Recommend Action Against Gator.com
Internet Advertising Bureau representative calls ad replacing technology "a dirty trick...more
likely, it is stealing...just foul play." IAB may file complaint with the Federal Trade
Commission.
http://www.internetnews.com/IAR/article/0,,12_869591,00.html
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c|net Tech News: Software replaces banner ads on top sites
Gator offers pop-up ads designed to block banners on sites such as Yahoo with pop-ups of the exact
same dimensions, completely obscuring the original ad.
http://news.cnet.com/news/0-1005-200-6897620.html?tag=bplst
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InternetNews: Gator.com Sues IAB
Report on federal lawsuit to protect Gator's Companion Pop-up Banner technology.
http://www.internetnews.com/IAR/article/0,,12_874391,00.html
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c|net Tech News: Gator rushes to court over ad technology
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's
right to sell ads on third party web sites.
http://news.cnet.com/news/0-1005-200-6995976.html
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EditorandPublisher.com: Stopping Unauthorized Alterations Of Web Sites
Examines Gator and other applications that insert ads or otherwise alter third party web sites.
http://www.editorandpublisher.com/editorandpublisher/features_columns/article_display.jsp?vnu_c....
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Wired: Guerrilla Ad Banner Battle Looms
Report on the legal battle between the Interactive Advertising Bureau and Gator.
http://www.wired.com/news/ebiz/0,1272,46392,00.html
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San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites
Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is
particularly harmful to smaller Web sites.
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/08/30/BU156207.DTL
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Forbes.com: Gator's Legal Feud Means Big Publicity
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is
bringing it free publicity and advertising for its program.
http://www.forbes.com/2001/08/29/0829gator.html
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c|net Tech News: Nobody's going to skin this Gator
Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover
existing ads on third party web sites.
http://news.cnet.com/news/0-1014-201-7054709-0.html
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BizReport: Gator Chomps First, Sues Internet Advertising Bureau
Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their
software is legal.
http://www.bizreport.com/article.php?id=1990&width=800
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Let's skin this Gator!
Newsletter decrying predatory advertising. Encourages users to switch to alternative form and
password managers that do not alter third party web sites.
http://cool.searchking.com/Newsletter8.shtml
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ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense
Editorial asserting that Gator is a legal content filter that should be exploited as an advertising
vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by
publishers.
http://www.clickz.com/media/buy_101/print.php/876451
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